Small Business Website Planning Checklist

Plan the important parts of your website before you start designing or paying for development.

Website Planning Progress0 / 31 complete

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Next priorities:

  • Define the main goal of the website
  • Define the primary visitor
  • Define the main call to action

1. Business Goal

2. Pages

3. Content

4. Features

5. Technical

Continue Planning

Need a budget? Website Cost Calculator →

Ready to document the project? Website Brief Template →

Why Use a Website Planning Checklist?

Most small business websites fail not because of bad design, but because of poor planning. A website planning checklist helps you define what your website needs before you spend time or money on development.

This checklist covers the five areas that matter most: your business goals, the pages your visitors need, the content you must prepare, the features your website requires, and the technical basics that cannot be ignored.

How to Use This Checklist

Work through each section in order. You do not need to complete everything before starting development, but you should have clear answers for the Business Goal and Pages sections before you begin.

Your progress is saved automatically in your browser. You can return to this page at any time and pick up where you left off.

What Comes After Planning?

Once you have a clear plan, the next step is to estimate your budget using the Website Cost Calculator. Then create a Website Brief that you can share with a developer or use as your own build guide.