Website Brief Template
Fill in the form below to generate a structured website project brief. Copy or print it to share with your developer or agency.
Continue Planning
Not sure what your site needs? Website Planning Checklist →
Need to estimate the budget? Website Cost Calculator →
Website almost finished? Website Launch Checklist →
What Is a Website Brief?
A website brief is a short document that describes what your website needs to achieve, who it is for, and what it should include. It helps developers, designers and agencies understand your project before they start work.
A good brief does not need to be long. It should cover your business goals, target audience, required pages, features, content status and timeline. This template covers all of those areas.
Why Write a Website Brief Before Development?
Most website projects go over budget or miss deadlines because the requirements were not clear from the start. A brief ensures everyone involved has the same understanding of what the website should do.
It also helps you get more accurate quotes from developers and agencies, because they can see exactly what you need.
How to Use This Template
Fill in each field with as much detail as you can. You do not need perfect answers — the goal is to give your developer a clear starting point. Once complete, copy the brief or save it as a PDF and share it with anyone involved in the project.